Distribution Map
Before anything gets made, we map where attention already exists in your category and where it doesn't. It decides the niche, the formats and the first 20 videos.
Grow on YouTube andInstagram without afull-time content team.
Two of us run the whole pipeline on both platforms - strategy, scripts, filming, editing, packaging, posting. AI does the heavy lifting, which is how a studio this small keeps up.
60 seconds
showreel landing here
Making it big on YouTube and Instagram is tougher than it looks.
- research
- scripting
- filming
- editing
- titles
- thumbnails
- analytics
- posting
We do all of it for you. No hiring, no freelancer wrangling, no 12-hour edits.
Two of us, one AI-first pipeline, both platforms. You record - we handle the research, the scripts, the edit, the thumbnail, the posting, and the read on what actually worked.
so who is actually doing it?
You're not hiring an agency. You're working with the two people doing the work.
Strategy, scripts, filming, editing, thumbnails and posting - across YouTube and Instagram, run end to end by Hitesh and Ziya with AI carrying the volume.
No account manager, no handoff, no junior learning on your channel. And nothing gets made twice: one long-form shoot feeds the whole week of Reels and carousels.
No more worrying about
- Research
- Thumbnails
- Editing
- Scripting
- Filming
The whole pipeline, run by two people and a lot of AI.
There's AI in every step below - research, first drafts, rough cuts, voice, thumbnail variants. That's how two of us keep pace with a ten-person studio. The judgement stays ours.
Book a callStrategy & Producing
Most channels fail on positioning, not editing. We run every competing channel in your niche through AI analysis - what's working, what's saturated, what nobody has touched - then sit down and pick the angle ourselves. Machine-scale research, human call.
Concepts & Scripting
We generate concepts in bulk against your own performance data, then cut hard. Whatever survives gets written on a retention spine - cold open, tension, payoff - in a voice model trained on how you actually talk. AI writes the first draft. It has never shipped without a rewrite.
AI Filming & Avatars
You don't always have to be on camera. We train an avatar and a voice model on you, so the channel keeps shipping in the weeks you're travelling, raising, or simply out of hours. Record when you want to. Skip it when you can't.
Editing & Motion
AI takes the first pass - silences, filler words, the obvious dead takes - and hands back a rough cut in minutes instead of hours. We spend the time saved on the part that actually moves retention: pacing, jokes, knowing when to hold a beat.
Thumbnails & Packaging
Title and thumbnail get designed before the script is locked. We generate variants quickly, narrow them to three real contenders, and let live CTR decide - not whichever one we liked in Figma at midnight.
Publishing & Analytics
Descriptions, chapters, end screens and community posts drafted against what's already ranking in your niche, then checked line by line. Once a month you get a read of what the data says to make next - written by us, not exported from a dashboard.
who you're actually hiringIt's just us -
It's just us - 
Hitesh and 
Ziya. Two people, one studio, and every video goes through both of us.
There's no sales team to get past and no junior to hand you off to. The person on the intro call is the person cutting your video.
Channels and brands we've worked on
- Sonu Sharma
- TheTeacherApp - Bharti Airtel Foundation
- Smile Foundation
- Mr Indian Hacker
- Think School
- Zypp Electric
- Saurabh Gandhi
- Kulmitra
Frameworks powering our approach:
Packaging First
Title and thumbnail are designed before the script. If the packaging can't earn a click, the video doesn't get made. This one change moves CTR more than any edit.
Retention Spine
Every script is built on a repeatable structure - open, tension, proof, payoff - so retention doesn't depend on whether the writer had a good day.
AI-Led Editing
The first pass is machine work - silences, filler, the takes that were never going to survive. It comes back in minutes instead of hours, and we spend what that saves on pacing, jokes and knowing when to hold a beat.
AI Studio Loop
Avatar, voice and B-roll pipeline that lets a channel keep publishing when the founder is unavailable. Same face, same voice, a fraction of the calendar.
Compounding Calendar
One long-form feeds eight shorts and a carousel. Nothing gets made once. The calendar is designed so every asset pays for the next one.
recent work
What comes out
the other end.
Long-form, thumbnails, Reels and avatar-shot videos. Every frame of this was made by the two of us.
long-form on youtube
Full episodes, end to end.
Research, script, shoot, edit, packaging and upload. This is the format we run for every channel, whether you sit in front of a camera or never do.
reels and shorts
Vertical, every week.
One long-form shoot feeds the whole week. We cut it vertical, caption it, and schedule it, so the same day in the studio shows up on Reels and Shorts as well as YouTube.
on instagram
The Instagram side.
Hooks that land in the first second, captions burned in, cut to the ratio the feed actually rewards, and posted on a schedule you never have to think about.
receipts
What that actually did to the channels.
Six channels we have worked on, with the numbers off their own dashboards. Some were already big. Some started at zero.
- 3xviews a day
220,000 a day to 650,000 a day on an existing channel, inside one month.
1 month
- 28.6Mviews
And 178,000 new subscribers on the same channel, from a standing start.
8 months
- 6.5Mviews
From a channel with 50,000 subscribers. YouTube's own dashboard called it 12,747% above what that channel usually does.
28 days
- 1.05Mviews
On a channel that started the quarter at zero subscribers, and ended it at 20,000.
90 days
- 2.4Mviews
A channel that had flattened out, re-pointed at what its audience was actually watching.
90 days
- 3,440%more views
On a video that was already dead. Re-indexed, re-packaged, re-titled, and put back in front of the algorithm.
on a dead video
Channels and founders we have worked on hold a combined audience of over 110 million followers.
These are specific channels over specific windows, not an average and not a promise. Ask us on the call what happened on the ones that took longer.
in their words
What it changed on the other side.
Four of the people whose channels we have run, on what actually shifted.
We stopped guessing what to post. Every video now has a reason to exist before it's shot.
Founder
D2C skincare brand
They didn't just edit faster - they changed what we were making. Retention on our last 10 videos is the best it's ever been.
YouTube creator
400K subscribers
Handed them the channel and got our time back. That's the whole pitch, and it's true.
Head of Content
EdTech platform
Good enough that we'd have kept going if the scope had matched our budget at the time.
Founder
Early-stage startup
It doesn't matterif you have 0 followersor 1,000,000+
We build the system that takes your audience up. Starting from zero just means we get to design it properly.
Three ways to work with us.
Month to month, no lock-in, pause or cancel anytime. We'll quote on the call - it depends on volume and how much filming you need.
Starter
Editing, handled
You film, we cut. One video in the pipeline at a time, edited by us and back with you fast.
- 15 to 25 Reels a month, plus long-form and Shorts editing
- AI-assisted rough cut, human final pass
- One active video at a time
- Two rounds of revisions per video
- WhatsApp and Slack access to both of us
- No lock-in - pause or cancel anytime
Scripting, thumbnails and publishing can be added per video.
Book a callGrowth
The full pipeline, every week
Idea to published, on a fixed weekly rhythm. You show up to record - everything either side of that is ours.
- 25 to 40 Reels a month, plus 4 to 6 long-form videos
- Concepts and scripting in your voice
- Three thumbnail variants, decided on live CTR
- Publishing, descriptions, chapters, end screens
- Monthly analytics read and what we're changing
- AI-assisted rough cut, human final pass
- Both of us on every video
- No lock-in - pause or cancel anytime
The Studio
The channel runs whether you're free or not
For founders whose calendar is the bottleneck. Includes the trained avatar and voice model, so a week with no shoot is still a week that ships.
- YouTube and Instagram on one calendar
- Trained avatar and voice model - publish without filming
- Weekly strategy call with both of us
- Priority turnaround on every video
- Quarterly positioning review
- Concepts, scripting, editing, thumbnails, publishing
- Monthly analytics read
- No lock-in - pause or cancel anytime
1
It starts with the map.
We go through your brand, your goals and every channel competing for the same attention. What worked for them, why, and what none of them are doing. That's what makes your channel yours.
2
We write what people actually watch.
Concepts generated in bulk against your strategy, narrowed by hand to the ones most likely to perform, then scripted in your voice and tone. You approve before anything gets shot.
3
You show up. Or you don't.
Press record and we take it from there. Or use your trained avatar and voice model and skip the shoot entirely - the channel ships either way.
4
Packaged, published, and actually read.
The right thumbnail, an SEO-shaped description, chapters, cards, end screens. Then a monthly read of the data that decides what we make next.
Have questions?
No, and be careful of anyone who does. What we guarantee is the system: research, packaging, scripts, edits and publishing running every week without you managing it. That's what makes growth likely.
In Delhi NCR, yes. Everywhere else we run it remotely - we spec your kit, direct the shoot over a call, and handle everything after. Or we skip filming altogether and use your trained avatar.
The first video always takes longest, because that is when we build the strategy, the voice model and the templates everything after it runs on. After that it settles into a fixed weekly rhythm. We agree the exact turnaround on the call, against your tier and how much filming is involved.
A strategist, writer, editor, motion designer and thumbnail designer is five hires and months of interviewing. You get all five functions here from week one, for less than one of those salaries, because AI covers the volume and we cover the judgement.
No - YouTube and Instagram run together on one calendar, and that's the default rather than an add-on. One long-form video feeds the Reels and the carousels, so nothing gets made only once.
Hitesh and Ziya - that's the entire studio. Nothing is farmed out to freelancers you'll never meet, and the person on your intro call is the person in your edit timeline.